--- title: Fractional CMO for B2B SaaS | Seed to Series B description: Embedded marketing leadership for B2B SaaS founders. We own the function—positioning, organic growth, and paid acquisition—without the $200K hire. image: https://old.shoutex.com/hubfs/ShoutEx-Digital-Marketing-Agency-For-Startups-Waterloo-Kitchener-Ontario-Canada.png --- [Skip to Content](https://old.shoutex.com#body) [![shoutex-logo-digital-marketing](https://shoutex.com/hubfs/shoutex-logo-digital-marketing.png "shoutex-logo-digital-marketing")](https://old.shoutex.com/?hsLang=en) Toggle Menu - [Work](https://old.shoutex.com/work) - [Clients](https://old.shoutex.com/clients) - [About](https://old.shoutex.com/about) Startup Agency # Build GTM That Doesn't Fail [Let's Meet](https://old.shoutex.com/meet?hsLang=en) [Download](https://old.shoutex.com/seo?hsLang=en) ![Ready to go GTM with Digital Marketing Agency](https://old.shoutex.com/hs-fs/hubfs/GTM-Ready-To-Go-PMF-MVP-Digital-Marketing-Agency.png?width=500&height=333&name=GTM-Ready-To-Go-PMF-MVP-Digital-Marketing-Agency.png) Ready to Go ## Positioning Before Distribution We work with seed-stage B2B SaaS ($2M to $5M raised) to build positioning before scaling distribution. Clear category, sharp differentiation, and defensible messaging. Get this wrong and you spend 18 months fixing it. ![AI marketing automation for Digital Marketing Agency](https://old.shoutex.com/hs-fs/hubfs/AI-marketing-automation-through-AI-digital-marketing-agency.png?width=500&height=333&name=AI-marketing-automation-through-AI-digital-marketing-agency.png) AI assisted Marketing ## How We Work We use AI to accelerate research, content, and competitive analysis, with human judgment on strategy and positioning. Senior-level thinking, faster execution than agencies.  ## **Dishcus —  Restaurant Reputation Management ** Hospitality Tech Built the platform and GTM strategy from scratch as co-founder. Organic-led, supported by outbound and targeted paid campaigns. Dishcus helps restaurants manage reviews, collect guest feedback, and stay on top of their online reputation across Google, Yelp, and delivery platforms.  The takeaway: better guest experiences create better reviews. Better reviews drive more customers.     [Try Dishcus](https://dishcus.com/) ![dishcus-review-restaurant-management-platform](https://old.shoutex.com/hubfs/dishcus-review-restaurant-management-platform.png "dishcus-review-restaurant-management-platform") What we do ## Marketing that simply works - ###### Fractional CMO Your marketing lead without the full-time hire. Embedded in your business, owning strategy and execution. Typically 2 to 3 days a week.  [Learn More](https://old.shoutex.com/work/cmo?hsLang=en) ![Fractional CMO icon showing modern minimal typography representing strategic marketing leadership for startups](https://old.shoutex.com/hubfs/cmo-shoutex-marketing.svg) - ###### Organic Growth SEO and content built to compound. We identify what your buyers are searching for, create content that ranks, and turn organic traffic into pipeline. Becomes your lowest CAC channel over time.  ![Organic growth icon with hockey stick curve rising sharply on graph paper background representing scalable SEO and content growth](https://old.shoutex.com/hubfs/organic-growth-shoutex-marketing.svg) - ###### Paid Acquisition Google and LinkedIn Ads built for B2B buying cycles. We target the right accounts, build the funnel, and optimize toward revenue — not clicks. ![Paid acquisition icon showing digital ad with mouse pointer click representing performance marketing and paid media campaigns](https://old.shoutex.com/hubfs/paid-ads-shoutex-marketing.svg) - ###### Startup Advisor Built a startup. Know where the landmines are. Fundraising, MVPs, co-founder dynamics, operations, legal — the stuff that doesn't fit in a marketing brief. Monthly retainer, async and live.  [Learn more](https://old.shoutex.com/work/cmo?hsLang=en) ![startup-advisor-shoutex-marketing](https://old.shoutex.com/hubfs/startup-advisor-shoutex-marketing.svg) ![Fractional CMO icon showing modern minimal typography representing strategic marketing leadership for startups](https://old.shoutex.com/hubfs/cmo-shoutex-marketing.svg) ![Organic growth icon with hockey stick curve rising sharply on graph paper background representing scalable SEO and content growth](https://old.shoutex.com/hubfs/organic-growth-shoutex-marketing.svg) ![Paid acquisition icon showing digital ad with mouse pointer click representing performance marketing and paid media campaigns](https://old.shoutex.com/hubfs/paid-ads-shoutex-marketing.svg) ![startup-advisor-shoutex-marketing](https://old.shoutex.com/hubfs/startup-advisor-shoutex-marketing.svg) ## Toarn — Paid Validation  **GTM / Competitor Intelligence / Pre-MVP** Pre-MVP, we launched a conversion-ready site and used targeted paid ads to validate demand. Result: real prospect data and clear messaging before committing to a build. The takeaway: paid isn’t just for growth. Used early, it validates ideas fast.   [Try Toarn](https://toarn.com/) [![Toarn-competitor-intel](https://old.shoutex.com/hs-fs/hubfs/Toarn-competitor-intel.png?width=661&height=505&name=Toarn-competitor-intel.png "Toarn-competitor-intel")](https://palrox.com) Tech Stack Expertise ## We eat, sleep and drink this stuff... ![digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-1](https://old.shoutex.com/hs-fs/hubfs/digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-1.png?width=225&height=225&name=digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-1.png) ![digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-20](https://old.shoutex.com/hs-fs/hubfs/digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-20.png?width=225&height=225&name=digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-20.png) 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![digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-21](https://old.shoutex.com/hs-fs/hubfs/digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-21.png?width=225&height=225&name=digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-21.png) ![digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-22](https://old.shoutex.com/hs-fs/hubfs/digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-22.png?width=225&height=225&name=digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-22.png) ![digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-23](https://old.shoutex.com/hs-fs/hubfs/digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-23.png?width=225&height=225&name=digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-23.png) ![digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-24](https://old.shoutex.com/hs-fs/hubfs/digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-24.png?width=225&height=225&name=digital-marketing-agency-product-dev-marketing-tools-apps-branding-logo-24.png) ## Marketing that delivers We partner with our clients to deliver marketing results ShoutEx delivered on their promise and gave us real results! [Read the case study](https://old.shoutex.com/clients/netcomm?hsLang=en)   ![Startup client success from Digital Marketing campaign](https://shoutex.com/hubfs/quote-eb-digital-marketing-agency-seo-ads-tiktok-social-media-lead-generation-demand-generation-local-seo-conversion-rate-optimization.jpg) **Els Baert** NetComm Wireless Took us to another level in digital promotion and  marketing. [Read the case study](https://old.shoutex.com/clients/abm-sdn-youtube?hsLang=en)   ![Enterprise level marketing success from Waterloo based agency](https://shoutex.com/hubfs/quote-hr-digital-marketing-agency-seo-ads-tiktok-social-media-lead-generation-demand-generation-local-seo-conversion-rate-optimization.png) **Heather Ritchie** Nokia Having their Fractional CMO support felt like a full marketing team. [Read the case study](https://old.shoutex.com/clients/standoutedge?hsLang=en)   ![dr-martin-puchert-standout-edge-client-quote-about-shoutex-cmo](https://shoutex.com/hubfs/dr-martin-puchert-standout-edge-client-quote-about-shoutex-cmo.jpg) **Dr Martin Puchert** StandOUT Edge ![Saas Lead Magnet SaaS startup digital marketing Agency](https://shoutex.com/hubfs/case-study-severa-saas-lead-magnet-user-signup-Go-To-Market-strategy-software-lead-gen.jpg) Case Study ## Boosting Signups for SaaS Used creative Go To Market initiatives to drive up SaaS signups and increased the user base.  [Learn more](https://old.shoutex.com/clients/severa?hsLang=en) ![UX Design by Kitchener marketing Agency](https://shoutex.com/hubfs/case-study-nji-ux-design-case-study-success-story-digital-marketing-agency-ottawa-toronto-kitchener-waterloo-ux-web-app-design.jpg) Case Study ## Website and App Refresh Helping the Canadian justice system get a digital refresh on their website and app. [Learn more](https://old.shoutex.com/clients/nji?hsLang=en) ![Mobile App MVP from Kitchener based Agency](https://shoutex.com/hubfs/case-study-interq-mobile-app-ux-design-case-study-success-story-digital-marketing-agency-ottawa-toronto-kitchener-waterloo-ux-web-app-design.jpg) Case Study ## HR Mobile App for Startups Crafted a beautiful MVP mobile app for the job recruitment process at Startups. [Learn more](https://old.shoutex.com/clients/interq?hsLang=en) ![Go to Market startup success with Kitchener based Marketing Agency ](https://shoutex.com/hubfs/case-study-netcomm-gtm-lead-gen-lead-magnet-telecommunication-software-hardware-tech-product-australia-sydney.jpg) Case Study ## Lead and Demand Generation Implemented a successful lead and demand generation campaign based around the Mobile World Congress. [Learn more](https://old.shoutex.com/clients/netcomm?hsLang=en) ![SDN software startup ABM strategy from Kitchener based marketing agency](https://shoutex.com/hubfs/case-study-nu-lead-magnet-lead-gen-demand-gen-casestudy-software-telecom-sdn-provider-digital-marketing-casestudy-successful-results.jpg) Case Study ## YouTube drive Lead Magnets Used social media to effectively drive qualified traffic to Lead magnets and capture hundreds of leads. [Learn more](https://old.shoutex.com/clients/sdn?hsLang=en) Startup Talk ## Want to Chat about your Business? [Let's Meet](https://old.shoutex.com/meet?hsLang=en) ## Startup Resources ![](https://shoutex.com/hubfs/SWOT%20Analysis%20for%20a%20Startup%20Company.jpg) ### [Startup SWOT](https://old.shoutex.com/blog/saas-startup-swot?hsLang=en) Identify strengths, weaknesses, opportunities, and threats to align your startup strategy and stay c... Keep Reading ![](https://shoutex.com/hubfs/Close%20SaaS%20Sales%20Faster%20with%203%20sales%20techniques%20that%20CROs%20must%20know%20at%20a%20Startup.jpg) ### [Close SaaS Sales](https://old.shoutex.com/blog/close-saas-sales-faster-startup-edition?hsLang=en) When it comes to closing sales for SaaS products, understanding the nuances of your customer's needs... Keep Reading ![](https://shoutex.com/hubfs/Product-Market-Fit-PMF-Startup-Playbook.jpg) ### [Get Product Market Fit](https://old.shoutex.com/blog/product-market-fit-startup-playbook?hsLang=en) Why do most Startups fail? They lack Product Market Fit. Lets explore a systematic way to achieve PM... Keep Reading ## Frequently Asked Questions When should a startup work with ShoutEx? When you have traction but marketing isn't scaling. You're past founder-led efforts but not ready for a full team. You need someone to own the function, not just execute tasks.  What's the minimum engagement? Six months. Marketing systems take ~90 days to build and another 90 to validate. We don't do short sprints. We build functions that keep working after we step back.  What's included in a typical engagement? Defined by your stage and gaps. Most engagements combine positioning, content/SEO, and paid acquisition. Some are advisory. No fixed packages.  Do you work with pre-seed or Series A+ companies? Our focus is seed to Series B. Pre-seed is usually too early for marketing leverage. Series B+ typically needs a full internal team. If it's not a fit, we'll say so.  How long does it take to establish positioning infrastructure? 90 days to get messaging, channels, and content engine in place. From there, results compound. Organic typically shows meaningful traction in 6–12 months. Paid can move faster once the foundation is solid.  What results should we expect? Clear pipeline visibility and measurable growth in qualified leads. Organic becomes your lowest CAC channel over time. Paid delivers faster signal but requires budget discipline. No vanity metrics. Full transparency.  ## Awards won by our Clients ![SaaS startup digital marketing Agency for Gartner Cool Vendor Award](https://old.shoutex.com/hs-fs/hubfs/gartner-cool-vendor-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=gartner-cool-vendor-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ![National Investors Hall-of-Fame SaaS startup digital marketing Agency ](https://old.shoutex.com/hs-fs/hubfs/national-investors-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=national-investors-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ![SDN innovation award SaaS startup digital marketing Agency](https://old.shoutex.com/hs-fs/hubfs/sdn-innovation-nuage-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=sdn-innovation-nuage-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ![Global Mobile Awards Hall-of-fame SaaS startup digital marketing Agency](https://old.shoutex.com/hs-fs/hubfs/global-mobile-awards-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=global-mobile-awards-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ![White Bull Award SaaS startup digital marketing Agency](https://old.shoutex.com/hs-fs/hubfs/white-bull-award-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=white-bull-award-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ![telecoms-awards SaaS startup digital marketing Agency](https://old.shoutex.com/hs-fs/hubfs/telecoms-awards-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=telecoms-awards-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ![crn-emerging-vendors SaaS startup digital marketing Agency](https://old.shoutex.com/hs-fs/hubfs/crn-emerging-vendors-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=crn-emerging-vendors-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ![excellence-in-sdn SaaS startup digital marketing Agency](https://old.shoutex.com/hs-fs/hubfs/excellence-in-sdn-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=excellence-in-sdn-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ![brain-prize-hall-of-fame SaaS startup digital marketing Agency](https://old.shoutex.com/hs-fs/hubfs/brain-prize-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=brain-prize-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ![red-herring-global-winner SaaS startup digital marketing Agency](https://old.shoutex.com/hs-fs/hubfs/red-herring-global-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg?width=200&height=200&name=red-herring-global-hall-of-fame-shoutex-digital-marketing-agency-kitchener-waterloo-toronto.jpg) ###### Menu - [Work](https://old.shoutex.com/work) - [Clients](https://old.shoutex.com/clients) - [About](https://old.shoutex.com/about) - [Meet](https://old.shoutex.com/meet) ###### Services - [Design](https://old.shoutex.com/work/ux) - [GTM](https://old.shoutex.com/work/gtm) - [Development](https://old.shoutex.com/work/mvp) - [CMO](https://old.shoutex.com/work/cmo) ###### Explore - [Resources](https://old.shoutex.com/resources) - [Blog](https://old.shoutex.com/blog) - [SEO](https://old.shoutex.com/seo) - [Discuss](https://discuss.shoutex.com) [![shoutex-logo-digital-marketing-square](https://shoutex.com/hubfs/shoutex-logo-digital-marketing-square.png "shoutex-logo-digital-marketing-square")](https://www.linkedin.com/company/shoutex) [Contact](https://old.shoutex.com/contact?hsLang=en) [Support](https://old.shoutex.com/support?hsLang=en) [Careers](https://old.shoutex.com/careers?hsLang=en) © 2026 ShoutEx Inc.     |    [Privacy](https://shoutex.com/privacy)   |    [Legal](https://shoutex.com/legal) ![Web Analytics Made Easy - Statcounter](https://c.statcounter.com/13004247/0/862950b7/1/) ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

When you have traction but marketing isn't scaling. You're past founder-led efforts but not ready for a full team. You need someone to own the function, not just execute tasks. 

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Six months. Marketing systems take ~90 days to build and another 90 to validate. We don't do short sprints. We build functions that keep working after we step back. 

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Defined by your stage and gaps. Most engagements combine positioning, content/SEO, and paid acquisition. Some are advisory. No fixed packages. 

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Our focus is seed to Series B. Pre-seed is usually too early for marketing leverage. Series B+ typically needs a full internal team. If it's not a fit, we'll say so. 

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90 days to get messaging, channels, and content engine in place. From there, results compound. Organic typically shows meaningful traction in 6–12 months. Paid can move faster once the foundation is solid. 

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Clear pipeline visibility and measurable growth in qualified leads. Organic becomes your lowest CAC channel over time. Paid delivers faster signal but requires budget discipline. No vanity metrics. Full transparency. 

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