--- title: How to SEO Long tail Keywords description: Master long-tail keywords to boost traffic and conversions with specific, low-competition search terms for startup success. image: https://shoutex.com/hubfs/Long%20Tail%20SEO%20Strategy%20for%20Startups.jpg --- [Skip to Content](https://old.shoutex.com/blog/seo-long-tail-keywords#body) [![shoutex-logo-digital-marketing](https://shoutex.com/hubfs/shoutex-logo-digital-marketing.png "shoutex-logo-digital-marketing")](https://old.shoutex.com/) Toggle Menu - [Work](https://old.shoutex.com/work) - [Clients](https://old.shoutex.com/clients) - [About](https://old.shoutex.com/about) [Back to blog](https://old.shoutex.com/blog) # How to SEO Long tail Keywords [mailto:?subject=How%20to%20SEO%20Long%20tail%20Keywords&body=https%3A%2F%2Fold.shoutex.com%2Fblog%2Fseo-long-tail-keywords](mailto:?subject=How%20to%20SEO%20Long%20tail%20Keywords&body=https%3A%2F%2Fold.shoutex.com%2Fblog%2Fseo-long-tail-keywords) ![How to SEO Long Tail keywords](https://shoutex.com/hubfs/Long%20Tail%20SEO%20Strategy%20for%20Startups.jpg) Even though the idea of long-tail keywords has been around for a while, many people still aren't clear on what they are or how to use them to increase traffic and conversions. This guide will walk you through what long-tail keywords are and how you can make them a key part of your [SEO strategy](https://old.shoutex.com/blog/seo-for-saas). ### What Are Long-Tail Keywords? Long-tail keywords are low-volume search terms that are highly specific and niche-oriented. These keywords usually face little competition in search results, making them easier to rank for compared to more generic, high-volume keywords. Although they may have a lower search volume, [long-tail keywords often attract high-converting users](https://old.shoutex.com/blog/best-seo-for-b2b-saas)who know exactly what they are looking for. A common misconception is that long-tail keywords are always long phrases. While it’s true that adding more words to a search query generally makes it more specific, the term "long-tail" actually refers to the distribution curve that these keywords create when plotted on a graph. Most search queries fall under the "long tail," meaning there are far more unique, low-volume searches than popular, high-volume ones.  ### Why Should Startups Target Long-Tail Keywords? For [startups, resources are often limited](https://old.shoutex.com/blog/hubspot-for-saas-startups), so targeting high-volume, highly competitive keywords might not be the best strategy. Long-tail keywords offer an excellent opportunity to attract targeted traffic with less effort and fewer resources. Users searching for these specific terms often have a clear intent, whether it’s finding information, purchasing a product, or locating a service. By providing exactly what these users are looking for, [startups can achieve higher conversion rates](https://old.shoutex.com/blog/conversion-rate-optimization-saas). ### How to Find the Best Long-Tail Keywords #### **1. Start with Broad Topics:** Begin your keyword research with a broad topic that relates to your business. For example, if you run a Project Management blog, start by searching for "Projects". Google’s autocomplete suggestions and related searches can provide initial ideas for long-tail keywords. For instance, "CRM market" might be a good starting point, leading to more specific searches like "CRM market automation with AI" #### **2. Use Google’s Related Searches:** Once you’ve identified a broad topic, scroll to the bottom of the Google search results page to find related searches. These [phrases are popular searches related](https://old.shoutex.com/blog/keywords-best-practices) to your initial query and can serve as inspiration for long-tail keywords. #### **3. Explore the "People Also Ask" Section:** Google’s "[People Also Ask](https://ahrefs.com/seo/glossary/people-also-ask)" section is another goldmine for discovering long-tail keywords. These questions reveal what users are commonly asking about your topic, offering more specific keyword ideas. #### **4. Narrow Down with Paid Tools:** Once you have a list of potential keywords, tools like [Ahrefs](https://ahrefs.com/) can help you narrow down the best ones to target. Compare the search volume, ranking difficulty, and traffic potential to identify the most lucrative long-tail keywords for your website. #### **5. Conduct Competitor Analysis:** Another effective strategy is to analyze the keywords your competitors are ranking for. By entering a competitor’s website into Ahrefs’ Site Explorer, you can see which URLs are driving the most traffic and which keywords they’re ranking for. This insight can help you [identify long-tail keywords](https://blog.hubspot.com/website/best-tools-to-find-long-tail-keywords) that you might not have considered. ### How to Build Success with Long-Tail Keywords When picking long-tail keywords, remember that search volume and [competition vary depending on your niche](https://old.shoutex.com/blog/competitor-analysis). A keyword that seems low in search volume in one industry might be considered high in another. Also, if your competitors have a more established site with lots of backlinks, it could be tough to outrank them, even with great content. In short, long-tail keywords are a powerful tool for startups aiming to grow online. These specific, low-competition search terms can bring in targeted traffic and boost conversions without needing a lot of resources. By focusing on[these keywords, startups can improve their search rankings](https://old.shoutex.com/blog/keywords-best-practices) and drive business success. SEO Hub ## Get a SEO Audit [Get Started](https://old.shoutex.com/google-ads-audit) Share the Love [mailto:?subject=How%20to%20SEO%20Long%20tail%20Keywords&body=https%3A%2F%2Fold.shoutex.com%2Fblog%2Fseo-long-tail-keywords](mailto:?subject=How%20to%20SEO%20Long%20tail%20Keywords&body=https%3A%2F%2Fold.shoutex.com%2Fblog%2Fseo-long-tail-keywords) ###### Menu - [Work](https://old.shoutex.com/work) - [Clients](https://old.shoutex.com/clients) - [About](https://old.shoutex.com/about) - [Meet](https://old.shoutex.com/meet) ###### Services - [Design](https://old.shoutex.com/work/ux) - [GTM](https://old.shoutex.com/work/gtm) - [Development](https://old.shoutex.com/work/mvp) - [CMO](https://old.shoutex.com/work/cmo) ###### Explore - [Resources](https://old.shoutex.com/resources) - [Blog](https://old.shoutex.com/blog) - [SEO](https://old.shoutex.com/seo) - [Discuss](https://discuss.shoutex.com) [![shoutex-logo-digital-marketing-square](https://shoutex.com/hubfs/shoutex-logo-digital-marketing-square.png "shoutex-logo-digital-marketing-square")](https://www.linkedin.com/company/shoutex) [Contact](https://old.shoutex.com/contact) [Support](https://old.shoutex.com/support) [Careers](https://old.shoutex.com/careers) © 2026 ShoutEx Inc.     |    [Privacy](https://shoutex.com/privacy)   |    [Legal](https://shoutex.com/legal) ![Web Analytics Made Easy - Statcounter](https://c.statcounter.com/13004247/0/862950b7/1/) ![Web Analytics Made Easy - Statcounter](https://c.statcounter.com/13004247/0/862950b7/1/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "ShoutEx Team", "url" : "https://old.shoutex.com/blog/author/shoutex" }, "dateModified" : "2024-08-31T02:53:38.445Z", "datePublished" : "2024-08-16T21:43:32.000Z", "headline" : "How to SEO Long tail Keywords", "image" : [ "https://shoutex.com/hubfs/Long%20Tail%20SEO%20Strategy%20for%20Startups.jpg" ], "mainEntityOfPage" : { "@id" : "https://old.shoutex.com/blog/seo-long-tail-keywords", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://shoutex.com/hubfs/shoutex-logo-files.png" }, "name" : "ShoutEx Inc" } } ```