---
title: "Setting Up Google Search Console and Google Analytics: A Quick Guide"
description: "Setting Up Google Search Console and Google Analytics: A Quick Guide for any SaaS startup to make data-driven decisions as part of Go-To-Market Strategy"
image: https://shoutex.com/hubfs/Setting%20Up%20Google%20Search%20Console%20and%20Google%20Analytics%20A%20Quick%20Guide.jpg
---

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# Setting Up Google Search Console and Google Analytics: A Quick Guide

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Having your site on [Google Search Console](https://old.shoutex.com/blog/unlock-google-search-console-for-saas-startups) and Google Analytics is essential for understanding your website's performance and visibility.

Here’s how to set them up:

#### Google Search Console

1. **Site Speed Check**:
   
     - Ensure your site speed is above 90 on [Google PageSpeed](https://developers.google.com/speed/docs/insights/v5/about).
     - PageSpeed is a good indicator of overall site UX.
     - If your sites UX is poor, Google is unlikely to send traffic your way - no matter how much you optimize Content.
     - So if your PageSpeed is low, you need to address your site's server and technical issues first. 

1. **Add Your Site**:
   
     - Go to [Google Search Console](https://search.google.com/search-console/about).
     - Click “Start Now” and select “URL Prefix.”
     - Copy your site URL and paste it.
2. **Verify Your Site**:
   
     - You can verify your site using a number of methods.
     - DNS entry is the prefereed method, but requires access to your Domain settings.
     - An easier method is using HTML meta tag verification.
     - This lets you copy the meta tag and place it using a Plugin (helpful if you have a WordPress site.)
     - Once the code is installed, activate and verify it on Google Search Console.
3. **Submit Sitemap**:
   
     - Navigate to the sitemap section.
     - Enter your sitemap URL and submit.
4. **Explore Metrics**:
   
     - View clicks, impressions, and CTR.
     - Analyze popular pages and keywords.

#### Google Analytics

1. **Create an Account**:
   
     - Go to [Google Analytics](https://marketingplatform.google.com/about/analytics/) and click “Start for Free.”
     - Enter your account details and property name.
     - Configure data sharing settings.
2. **Connect Google Analytics with your Site**:
   
     - If you are using WordPress, then install and activate the Site Kit by Google plugin.
     - If not, then generate a Tag on Google Analytics, and directly add it to your Site's HTML Code. Just Google tutorials on how to the exact setup works for your Site's CMS framework.
     - Connect your Google account and configure the service.
3. **Analyze Data**:

- After a few days, data will populate.
- Check user visits, behavior, and real-time traffic.

#### Make Data Driven Decisions

Connect your site to Google Search Console and Analytics today for better insights and improved SEO.

Through this connection, you can make better, data-driven decisions on how your site is performing, what content is working and what UX needs to be improved.

If you need more help in setting up your business analytics, [reach out to our team](https://old.shoutex.com/meet) at ShoutEx.

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