--- title: iOS mobile app MVP Launch for SMB market description: Case study on Product launch, beta signups, and ASO of an iOS mobile app developed to prioritize the inbox of Microsoft Exchange users. image: https://old.shoutex.com/hubfs/savvy-mobile-ios-app-product-launch-aso-product-hunt-reddit-marketing.jpg --- [Skip to Content](https://old.shoutex.com/clients/savvybox#body) [![shoutex-logo-digital-marketing](https://shoutex.com/hubfs/shoutex-logo-digital-marketing.png "shoutex-logo-digital-marketing")](https://old.shoutex.com/?hsLang=en) Toggle Menu - [Work](https://old.shoutex.com/work) - [Clients](https://old.shoutex.com/clients) - [About](https://old.shoutex.com/about) Case Study # SavvyBox Launch | UX | Development [mailto:?subject=iOS%20mobile%20app%20MVP%20Launch%20for%20SMB%20market&body=https%3A%2F%2Fold.shoutex.com%2Fclients%2Fsavvybox](mailto:?subject=iOS%20mobile%20app%20MVP%20Launch%20for%20SMB%20market&body=https%3A%2F%2Fold.shoutex.com%2Fclients%2Fsavvybox) ![iOS mobile app MVP Launch for SMB market](https://old.shoutex.com/hs-fs/hubfs/sb-digital-marketing-agency-montreal-quebec-mobile-saas-ux-web-development-banner.jpg?width=1920&height=873&name=sb-digital-marketing-agency-montreal-quebec-mobile-saas-ux-web-development-banner.jpg) + Pre Launch Signups + visitors in first month Star rating ## Project Overview SavvyBox is a startup easing the pain of email overload by prioritizing the inbox of corporate users. The startup needed a pre-launch buzz to generate beta signups. ## ShoutEx Methodology After consulting with the client to understand their potential user persona, precise requirements, and competitive environment, ShoutEx recommended a comprehensive three-pronged marketing strategy: 1. Develop a Microsite and beta signup page. 2. Craft a demo video illustrating the intended use case. 3. Launch sponsored promotions across social media platforms to generate interest. ## The Solution Following brainstorming sessions and reviewing mockups and wireframes for the new micro website, the team opted for a straightforward WordPress platform emphasizing key messages. The outcome: a concise 4-page microsite, prominently featuring a clear call-to-action to register for the SavvyBox beta program. ![Landing page to drive up user signups for MVP mobile app](https://old.shoutex.com/hs-fs/hubfs/landingpage-micro-site-mockup-1-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png?width=895&height=984&name=landingpage-micro-site-mockup-1-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png) A detailed storyboard was meticulously crafted for the short video. This storyboard encapsulated the essence of the client's vision, effectively translating their goals and aspirations into a visual narrative. Through collaborative efforts and attention to detail, the storyboard laid the foundation for a compelling and engaging video that resonated with the target audience. ![Mockup of UX of mobile MVP app](https://old.shoutex.com/hubfs/mockup-1-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png "Mockup of UX of mobile MVP app") ![Mockup of Go To Market mobile app strategy](https://old.shoutex.com/hubfs/mockup-3-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png "Mockup of Go To Market mobile app strategy")   ![Feature simplification of mobile app used for MVP product market fit test](https://old.shoutex.com/hs-fs/hubfs/mockup-2-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png?width=836&height=631&name=mockup-2-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png)   To boost signups for the Beta, a multi-faceted promotional campaign was implemented. This included targeted email invitations tailored to specific user segments, strategically crafted social media promotions across platforms such as Google Search, Display, Twitter/X, and Facebook, as well as targeted advertisements. These efforts were meticulously coordinated to maximize visibility and engagement, effectively reaching potential users across various channels. By leveraging a combination of email outreach, social media presence, and targeted ads, the campaign aimed to generate significant interest and drive conversions for the Beta program   ![MVP and GTM with Mobile App](https://old.shoutex.com/hubfs/savvy-mobile-ios-app-product-launch-aso-product-hunt-reddit-marketing.jpg "MVP and GTM with Mobile App") ![Screenshot of MVP iOS mobile app](https://old.shoutex.com/hubfs/savvy-ios-mobile-app-launch-aso.png "Screenshot of MVP iOS mobile app") > Fast execution with high quality web marketing. > > ![dr-vircom-software-saas-montreal-quebec-digital-marketing-agency](https://old.shoutex.com/hs-fs/hubfs/dr-vircom-software-saas-montreal-quebec-digital-marketing-agency.jpeg?width=60&height=60&name=dr-vircom-software-saas-montreal-quebec-digital-marketing-agency.jpeg)**Damien Rame** > Head of Marketing, SavvyBox ## The Results The microsite effectively conveyed SavvyBox's benefits and facilitated beta signups. The high-quality video garnered thousands of views, attracting potential users. Furthermore, the promotional efforts generated buzz, press coverage, and increased beta signups, contributing to the overall success of the campaign. - **200+** pre launch signups - **6,000** visitors generated in first month - **4** star rating received for Beta App Share the Love [mailto:?subject=iOS%20mobile%20app%20MVP%20Launch%20for%20SMB%20market&body=https%3A%2F%2Fold.shoutex.com%2Fclients%2Fsavvybox](mailto:?subject=iOS%20mobile%20app%20MVP%20Launch%20for%20SMB%20market&body=https%3A%2F%2Fold.shoutex.com%2Fclients%2Fsavvybox) ![LogoiOS mobile app MVP Launch for SMB market](https://old.shoutex.com/hubfs/sb-logo-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png "LogoiOS mobile app MVP Launch for SMB market") ### Experience Highlights - Brand Development - Message Development - Web Development - Product Launch - Conversion Rate Optimization - ASO / App Store Listing - Beta Signups ## Other Case Studies ![](https://shoutex.com/hubfs/case-study-pagezii-sneak-peaks-saas-software-as-a-service-login-app-user-signup-conversion-optimization-software-as-a-service.jpg) Pagezii ### [Driving up signups for SaaS](https://old.shoutex.com/clients/pagezii?hsLang=en) Running Product Market Fit and Go to Market campaigns for Pagezii SaaS tool designed for Marketers. 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