--- title: Lead Generation/Lead Magnet for Next Gen Anti Virus Cyber software description: Lead Generation through Lead Magnet for Next Gen Anti Virus Cyber security client through digital marketing, google ads and social media promotions image: https://old.shoutex.com/hubfs/case-study-vurcom-software-saas-lead-gen-mobile-app-ux-design-case-study-success-story-digital-marketing-agency-ottawa-toronto-kitchener-waterloo-ux-web-app-design.jpg --- [Skip to Content](https://old.shoutex.com/clients/vircom#body) [![shoutex-logo-digital-marketing](https://shoutex.com/hubfs/shoutex-logo-digital-marketing.png "shoutex-logo-digital-marketing")](https://old.shoutex.com/?hsLang=en) Toggle Menu - [Work](https://old.shoutex.com/work) - [Clients](https://old.shoutex.com/clients) - [About](https://old.shoutex.com/about) Case Study # Vircom Lead-Generation | Software Free Trials | Marketing Campaign [mailto:?subject=Lead%20Generation%2FLead%20Magnet%20for%20Next%20Gen%20Anti%20Virus%20Cyber%20software&body=https%3A%2F%2Fold.shoutex.com%2Fclients%2Fvircom](mailto:?subject=Lead%20Generation%2FLead%20Magnet%20for%20Next%20Gen%20Anti%20Virus%20Cyber%20software&body=https%3A%2F%2Fold.shoutex.com%2Fclients%2Fvircom) ![Success story ofLead Generation/Lead Magnet for Next Gen Anti Virus Cyber software](https://old.shoutex.com/hs-fs/hubfs/vircom-software-saas-mobile-app-digital-marketing-montreal-quebec.jpg?width=5184&height=1830&name=vircom-software-saas-mobile-app-digital-marketing-montreal-quebec.jpg) % Jump in Leads % Reduction in CAC Avg SERP Lift ## Project Overview Vircom is a leading software provider of antispam solution for the Enterprise. Their requirements were simple – they needed a creative lead-gen campaign to drive more free trials of their software. ## ShoutEx Methodology In close collaboration with the client, ShoutEx developed a ROI-driven marketing strategy to drive high conversion-rates for the free trials. ![Lead Generation for Cyber security through Lead Magnets](https://old.shoutex.com/hubfs/vircom-lead-gen-adwords-campaign-digital-marketing-agency-quebec-montreal.png "Lead Generation for Cyber security through Lead Magnets") ![Mockup google display for lead magnet and demand gen](https://old.shoutex.com/hubfs/vircom-lead-gen-adwords-campaign-digital-marketing-agency-quebec-montreal-software-saas-signup.png "Mockup google display for lead magnet and demand gen") ## The Solution With a creative ad program involving “super-hero” concept, ShoutEx was able to deliver very strong click-through- rates through Google Search and Display Ads. ![Example ad for cyber security lead-gen](https://old.shoutex.com/hs-fs/hubfs/vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png?width=357&height=302&name=vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png) ![Ad example for next-gen antivirus demand-generation](https://old.shoutex.com/hs-fs/hubfs/vircom-ad-2-vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png?width=357&height=302&name=vircom-ad-2-vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png) ![ad example of lead-magnet for signups](https://old.shoutex.com/hs-fs/hubfs/vircom-ad-3-vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png?width=357&height=302&name=vircom-ad-3-vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png) >  Fast execution with high quality web marketing. > > ![dr-vircom-software-saas-montreal-quebec-digital-marketing-agency](https://old.shoutex.com/hs-fs/hubfs/dr-vircom-software-saas-montreal-quebec-digital-marketing-agency.jpeg?width=60&height=60&name=dr-vircom-software-saas-montreal-quebec-digital-marketing-agency.jpeg)Damien Rame > Head of Marketing ![Microsite used for lead magnet to drive up downloads for antivirus product ](https://45407161.fs1.hubspotusercontent-na1.net/hub/45407161/hubfs/vircom-adwords-digital-marketing-agency-quebec-montreal-google-ads-search-display-campaign-1.png?width=1200&length=1200&name=vircom-adwords-digital-marketing-agency-quebec-montreal-google-ads-search-display-campaign-1.png) **A specific microsite was created to capture specific leads for a Microsoft Exchange offer.** ![Default image alt text](//7528315.fs1.hubspotusercontent-na1.net/hubfs/7528315/raw_assets/public/mV0_d-web-default-modules_hubspot/img/slider-dark-image.jpg) **5** An optional caption for the image that will be added to the gallery. Enter any descriptive text for this image that you would like visitors to be able to read. The landing page was developed as a WordPress microsite that was self-contained with a strong message, product information, credibility builders and a clear call-to- action. ## The Results The creative campaign was a solid success with a beautiful site that was self-contained in the Vircom domain. The campaign also provided 5x as many leads by reducing the Cost-per-customer acquisition by nearly 60% - **5x** lift in leads from previous quarter - **60%** reduction in CAC - **5.4** SERP lift in keywords on Google Where are we now ## Thriving in SMB and MSP market Vircom has gone from a promising startup to a globally trusted leader in cybersecurity solutions, demonstrating a firm commitment to protecting its clients against evolving cyber threats. Over the past three decades, thier tailored solutions have served Managed Service Providers and IT experts in small to mid-sized businesses, ensuring simplified, effective security for their diverse needs. [Visit Vircom](https://www.vircom.com) Share the Love [mailto:?subject=Lead%20Generation%2FLead%20Magnet%20for%20Next%20Gen%20Anti%20Virus%20Cyber%20software&body=https%3A%2F%2Fold.shoutex.com%2Fclients%2Fvircom](mailto:?subject=Lead%20Generation%2FLead%20Magnet%20for%20Next%20Gen%20Anti%20Virus%20Cyber%20software&body=https%3A%2F%2Fold.shoutex.com%2Fclients%2Fvircom) ![Logo ofLead Generation/Lead Magnet for Next Gen Anti Virus Cyber software](https://old.shoutex.com/hubfs/vircom-logo-quebec-montreal-software-digital-marketing-agency-for-demand-lead-generation.png "Logo ofLead Generation/Lead Magnet for Next Gen Anti Virus Cyber software") ### Experience Highlights - Audience Targeting - Message Development - Lead Generation - Google Search Advertising - Google Display Advertising - Microsite UX - WordPress Development - Conversion Rate Optimization ## Other Case Studies ![](https://shoutex.com/hubfs/case-study-account-based-marketing-abm-youtube-social-media-google-ads-search-display-defined-networks-enterprise-software-networking-platform.jpg) Alcatel-Lucent ### [Lead Magnets with ABM for SDN](https://old.shoutex.com/clients/abm-sdn-youtube?hsLang=en) Combined social media promotions through YouTube in Account Based Marketing for a SDN platform Full Case Study ![](https://old.shoutex.com/hs-fs/hubfs/case-study-severa-saas-lead-magnet-user-signup-Go-To-Market-strategy-software-lead-gen.jpg?width=700&name=case-study-severa-saas-lead-magnet-user-signup-Go-To-Market-strategy-software-lead-gen.jpg) Severa ### [Boosting signups for SaaS](https://old.shoutex.com/clients/severa?hsLang=en) Using creative Go To Market techniques to drive up SaaS signups and increasing the user base of a Pr... Full Case Study ![](https://shoutex.com/hubfs/case-study-nu-lead-magnet-lead-gen-demand-gen-casestudy-software-telecom-sdn-provider-digital-marketing-casestudy-successful-results.jpg) Nuage ### [YouTube driven Lead Magnets](https://old.shoutex.com/clients/sdn?hsLang=en) ABM at its best with YouTube driven marketing to drive up lead magnets for the Forrester study downl... Full Case Study ###### Menu - [Work](https://old.shoutex.com/work) - [Clients](https://old.shoutex.com/clients) - [About](https://old.shoutex.com/about) - [Meet](https://old.shoutex.com/meet) ###### Services - [Design](https://old.shoutex.com/work/ux) - [GTM](https://old.shoutex.com/work/gtm) - [Development](https://old.shoutex.com/work/mvp) - [CMO](https://old.shoutex.com/work/cmo) ###### Explore - [Resources](https://old.shoutex.com/resources) - [Blog](https://old.shoutex.com/blog) - [SEO](https://old.shoutex.com/seo) - [Discuss](https://discuss.shoutex.com) [![shoutex-logo-digital-marketing-square](https://shoutex.com/hubfs/shoutex-logo-digital-marketing-square.png "shoutex-logo-digital-marketing-square")](https://www.linkedin.com/company/shoutex) [Contact](https://old.shoutex.com/contact?hsLang=en) [Support](https://old.shoutex.com/support?hsLang=en) [Careers](https://old.shoutex.com/careers?hsLang=en) © 2026 ShoutEx Inc.     |    [Privacy](https://shoutex.com/privacy)   |    [Legal](https://shoutex.com/legal) ![Web Analytics Made Easy - Statcounter](https://c.statcounter.com/13004247/0/862950b7/1/)